Management 4100 Cultural Diversity Essay Example | Topics and Well Written Essays - 500 words

Management 4100 Cultural Diversity - Essay Example he fast casual dining experience, of which Noodles & Company is part of, is also popular with consumers aged less than 24 years because it has an informal atmosphere and offers value for money, especially after the recent economic crisis. The largest segment that is expected to visit the restaurant will be those aged between 24 and 35, especially since this is the age group that frequents fast casual restaurants the most. The reason for this is the unhurried nature of service and the provisions that fast casual restaurants make for small children (Anthony 35). Most of those aged above twenty-four are expected to be both female and male, especially because those visiting Noodles & Company in this age group will be married. It is also expected that they will have small families, maybe between one and three children, and they will be in the middle-income bracket (Walker 54). Most of them will be employed with university education. Since this restaurant is to be opened in Qatar, it is expected that they will be Muslims; although, the world cup in 2022 is expected to bring in customers of all religions. This group is made up of strivers who attach importance to status and image, contended conformers who seek to be normal and follow trends, and are traditionalists who are averse to risk taking (Walker 56). For the 18-24 age group, both genders will be targeted. This age group will not be expected to have children with them, although most Noodles & Company restaurants in the US have seen a rise in couples visiting. Their income is expected to be relatively lower than the former, and they will be students in high school and university. This group is made up of self-actualizers who are exploring change, creative, and individualistic. They are also innovators who are setting their own achievement targets and are risk takers. Finally, they are esteem seekers who are materialistic and aspire for success symbols (Walker 57). Because the 18-24 age group was the most hit by the